Nicole Plescheris a gamer, late night web warrior, and endless social media geek with an open throttle. Web strategist, digital guru, Mommy, full force, all the time.

Skills // All forms of digital marketing and web strategy. Social media, web development, web design, search engine marketing, pay-per-click, content marketing, content strategy, online channel management, and digital campaign integration all fall into my wheelhouse.

Toolbox // My toolset changes pretty frequently, but currently, I am using Coda, Transmit, BBEdit, Hype, Photoshop CS 5.1, ColorBrain, HootSuite, Sprout, Trackur, OmniFocus, OmniPlan, OmniGrafflePro, OmniSketcher, Evernote, Wunderlist, Reeder, SocalBro, and BufferApp.

About this Blog // I'm inconsistent with my blogging, both in timing and subject matter. I break the number 1 rule I tell my clients with my personal blog. But, this is for no one in particular and sometimes it just feels nice to pen your meanderings. *shrug* Take it for what it is.


    AUTHOR: // CATEGORY: Life, Rage

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    Is it coincidental how all these videos showcasing Black Friday people acting like scummy shaven apes are all taken at the scummiest store in in the world… that’s Walmart for ya! This is why my family and I do not “do” Walmart on Black Friday (and try to avoid the place like the plague the rest of the year as well). I will shop Walmart online every blue moon, but nothing where I have to set foot in one of their disgusting stores. Poor organization, slave-labor-guaranteed prices, terrible employee relations, lack of foresight, and cost-cutting at every corner result in bedlum every year because the employees do not get paid or treated well enough to care, no extra security is brought in (unless the city/county pays for it themselves), and no organization methods are implemented (think wristbands, electronic check-in/reserving, and a slew of other “cool-down” measures).

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    AUTHOR: // CATEGORY: Interwebs, Rage, Social Media

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    The popularity of YouTube has exploded over the last decade, and there are literally millions of people either uploading or watching these videos each day. It seems, though, that some online marketers only care about making a profit, without taking the time to learn proper etiquette and manners when it comes to making and uploading their videos. Proper etiquette isn’t just for the dining room table or dealing with customers. It should be ingrained in every single thing you do, including online marketing.  Here are a few rules that all YouTube Marketers should follow.

    1. Watch Your Language: It doesn’t matter what the nature of your video is; there is no need for harsh, derogatory or crude language. There’s enough of that elsewhere, both online and off. Keep your videos clean.   
    2. Have Something to Say: Don’t just upload a video for the sake of it; have a reason for doing so, and make sure it has value for the viewer. Along the same note, don’t drone on for 10 minutes about nothing. Your message should be clear, concise and to the point. Remember that your viewers have other things to do; they don’t want to hear you go on and on.
    3. Know Your Audience: If your video is geared towards a technical audience, then by all means use all the technical language you like. If, however, your audience is more general, then you’ll have to watch your technical jargon. Knowing who your target audience is will help you narrate appropriately.    
    4. Interact With Your Viewers: It’s always a good idea to respond to comments or questions regarding your video. A word of caution here: don’t respond to rude comments with your own. Always be respectful of other people’s opinions, and if you find it extremely offensive or irrelevant, then simply delete it.
    5. Don’t Ask to be Liked: Here’s the bottom line – if someone appreciates your video and finds the information valuable, they will ‘like it’. Asking them outright is presumptuous and considered bad etiquette. If you’re not getting the response you want, then look at improving your videos. Remember, practice makes perfect!    
    6. Control those Pop-Ups: Pop-ups are annoying and no one likes them! Once you understand this, you will stop using them. Some may boycott your video/channel altogether if they get annoyed enough. Some marketers swear that they work, but honestly, it really just isn’t worth the risk of alienating your viewers.  



    AUTHOR: // CATEGORY: Apps and Gadgetry, Interwebs, Life, Marketing, Social Media

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    And these are some of my favorite things… just what’s good lately, not in any particular order. :)

    • Under the Dome Pilot [HD] – This bad ass mini-series just started and covers a Stephen King book by the same name.  The book was great.  When Stephen King is brought to television, it usually ends up being cheesy, but this is actually awesome. Continue reading

Address // Raleigh, NC, USA

Telephone nr. // (919) 410-7413

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